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Getting to the UpperRight requires a modern content supply chain

Faster

Accelerating Your Content Velocity

Cheaper

Implementing Automated Processes

Better

Applying Real-Time Intelligence

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Improve Speed To Market
Make Employees More Efficient

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Increase Content Volume
Reduce The Cost Of Content

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Increase Relevance 
Maximize Conversion

Can you message in the moment efficiently and easily? 

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Content Teams

  • Do you have the right balance of craft skills and ops people on your content and/or agency creative teams?

  • Do you have a utilization model that maximizes high value skills?

  • Do you have external agencies that are inefficient? 

  • Are you leveraging multi-faceted content and creative team members?

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Content Workflow

  • Is your end-to-end content development process standardized? How efficient is that standard process?

  • Do you have an intake process that ensures metadata tagging of content assets at the zero phase of a campaign through to measurement?

  • Does your process allow for the right balance between creative agility and approvals to ensure compliance?

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Content Automation

  • Do you have one or more CMS or DAM systems?

  • How easily can partners access your platforms?

  • How are AI and Automation applied to reduce costs and improve efficiency?

  • How easily can you manage and distribute adaptations?

  • What channels are you integrated into?

Where AI-assisted content & experiences are planned, created, produced and delivered faster on the world's #1 content platform -
with a proven blueprint for connecting people, process and data. 
When you need to capitalize on trending conversations and searches and stay top of mind with consumers while increasing opportunities to purchase
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GenAI in Creative & Content

Download the Playbook on Gen AI in Creative & Content from the ANA and UpperRight.

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