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Getting to the UpperRight requires a modern content supply chain
Faster
Accelerating Your Content Velocity
Improve Speed To Market
Make Employees More Efficient
Cheaper
Implementing Automated Processes
Increase Content Volume
Reduce The Cost Of Content
Better
Applying Real-Time Intelligence
Increase Relevance
Maximize Conversion
What is a content supply chain?
Can you message in the moment efficiently and easily?
Content Teams
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Do you have the right balance of craft skills and ops people on your content and/or agency creative teams?
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Do you have a utilization model that maximizes high value skills?
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Do you have external agencies that are inefficient?
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Are you leveraging multi-faceted content and creative team members?
Content Workflow
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Is your end-to-end content development process standardized? How efficient is that standard process?
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Do you have an intake process that ensures metadata tagging of content assets at the zero phase of a campaign through to measurement?
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Does your process allow for the right balance between creative agility and approvals to ensure compliance?
Content Automation
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Do you have one or more CMS or DAM systems?
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How easily can partners access your platforms?
- How are AI and Automation applied to reduce costs and improve efficiency?
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How easily can you manage and distribute adaptations?
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What channels are you integrated into?
