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UpperRight Perspectives
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Alan Schulman
Aug 1, 20247 min read
A CFO and CMO's guide to improving marketing ROI by reducing cost of Content
How do you drive greater ROMI by reducing cost of content across agency, technology, people and production without sacrificing performance?
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Mike Turcotte
Jul 17, 20246 min read
What is a Content Supply Chain? And why you should prioritize it
Transform your content operations from chaotic, to cohesive, to high performing. Enter the Content Supply Chain (CSC).
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Adam Lavelle
Sep 11, 20236 min read
The Myth of the Single Stack
As consumers we want better experiences. As customer experience professionals we know it’s possible, and that the tech isn’t the limiter.
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