Industries/
Improving Content Supply Chain for Consumer & Retail
We help consumer and retail brands accelerate time-to-market for their campaigns across multiple channels – while reducing content production costs by up to 35%.
Content for
Consumer Packaged Goods
In the Consumer Goods industry, brands face immense pressure to deliver personalized, high-quality content across a growing number of channels, segments, and platforms. With consumer expectations for tailored messaging at an all-time high, UpperRight helps companies manage vast amounts of content while maintaining brand consistency and relevance. The challenges include fragmented workflows, slow time-to-market, and rising costs of content production. We help consumer goods companies modernize their content supply chain, leveraging automation and real-time insights to improve efficiency -both internally and with their agencies, while helping accelerate production and deliver cohesive brand experiences at scale.
Content for
Retail Brands
Retail brand competition has become fierce. The rapid growth of digital channels like Etsy and TikTok Shops, personalized product offerings, and new social commerce platforms has created immense pressure on the need for more content creation and production. UpperRight helps retail brands face this challenge of delivering consistent, high-quality content across both online and in-store experiences - while maintaining the agility to adapt to shifting consumer shopping and buying behaviors. In short, we can help you deliver faster, scalable content creation so critical to meeting your customer expectations for personalization and real-time engagement.
Content for
Retail Media Networks
Retail Media Networks have great customer data and buying patterns, but they face a challenge of balancing large-scale content production with the need for more personalized, high-impact campaigns across both online and in-store environments. At UpperRight, we can help you standardize your workflow to managing diverse multi-channel content formats, tight deadlines, and ensure consistency. Our approach ensures your teams can do a better job delivering relevant, timely content that enhances the merchandising experience and maximizes value for your advertisers - all while driving efficiency and reducing operational costs.
Turn Content into Retail Commerce Opportunities
The right insights and intelligence can enable new paths to commerce in real-time -
ask about out Content to Commerce offering and use cases.
Create commerce at the speed of conversations
Our real-time, cross-platform intelligence engine surfaces long tail trending conversations that align with your brand value propositions and gives you time to create content to draft off the conversation.
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Then leverage our dynamic category influencer dashboard to help amplify your content against those conversations in real-time.
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Our content measurement and optimization tools provide you a real-time KPI dashboard that measures full funnel KPIs – from brand and engagement, to commercial transactions and Social Advocacy/WOM metrics.
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Headlines, Videos, Photos, CTA’s – they can all be optimized in near real-time using our AI-powered content optimization platform.
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Quickstart Offerings for
Consumer Retail Brands & Media Networks
Want to make see your content move at the speed of commerce? Give us a call to discuss our quick-start service offerings: