Services/
Content Intelligence
The real-time intelligence to create content at the speed of conversation and optimize for performance.
Four ways we help you get your content right.
Content Strategy
We help you set clear goals to align your strategy and vision for campaign and content marketing success.
Content Workflow
We help you create standardized and streamlined processes and workflows to increase your efficiency and approvals.
Content Automation
Lead with great concepts, then we help you deploy the right tools to automate your
creation & production.
Content Intelligence
We integrate real-time data tools to help you continuously decision, measure and optimize content and user experiences.
Four ways we help you get your content right.
Content Strategy
We help you set clear goals to align your strategy and vision for campaign and content marketing success.
Content Workflow
We help create standardized and streamlined processes and workflows to increase your efficiency and approvals.
Content Automation
Lead with great concepts, then we help you deploy the right tools to automate your creation & production.
Content Intelligence
We integrate real-time data tools to help you continuously decision, measure and optimize content and user experiences.
Realtime intelligence
UpperRight's Content Intelligence services - powered by Nichefire - ensure you have access to the right real-time intelligence and data signals to know what conversations, topics and themes are trending and top of mind for your target audiences - so you can create content at the speed of conversations and culture.
Turn content into commerce opportunities
The right insights and intelligence can enable new paths to commerce in real-time - ask about out Content to Commerce offering and use cases.
Create commerce at the speed of conversations
Our real-time, cross-platform intelligence engine surfaces long tail trending conversations that align with your brand value propositions and gives you time to create content to draft off the conversation.
1.
Then leverage our dynamic category influencer dashboard to help amplify your content against those conversations in real-time.
2.
Our content measurement and optimization tools provide you a real-time KPI dashboard that measures full funnel KPIs – from brand and engagement, to commercial transactions and Social Advocacy/WOM metrics.
3.
Headlines, Videos, Photos, CTA’s – they can all be optimized in near real-time using our AI-powered content optimization platform.
4.
Quickstart Offerings for
Content Intelligence
Your content not performing up to the dollars you're spending? Why take Meta's or Google's word for it?
Content Scorecard: measuring what matters
We set up custom dashboards and reporting systems that provide full funnel content performance insights - from brand and engagement to commercial measures and social advocacy/word of mouth metrics.
Content that drives Brand measures...
Metrics that track awareness, perception, and recall of your brand among your target audience, such as brand recognition, brand recall, and sentiment analysis.
Content that drives Commercial results...
Metrics that track awareness, perception, and recall of your brand among your target audience, such as brand recognition, brand recall, and sentiment analysis.
Content that drives Engagement metrics...
Metrics that track awareness, perception, and recall of your brand among your target audience, such as brand recognition, brand recall, and sentiment analysis.
Content that drives Social advocacy...
Metrics that evaluate how content inspires audiences to share and promote your brand, including shares, mentions, referrals, and user-generated content volume.
Content Scorecard: measuring what matters
We set up custom dashboards and reporting systems that provide full funnel content performance insights - from brand and engagement to commercial measures and social advocacy/word of mouth metrics.
Metrics that track awareness, perception, and recall of your brand among your target audience, such as brand recognition, brand recall, and sentiment analysis.
Metrics that directly connect content performance to business outcomes, such as conversion rates, leads generated, sales attributed to content, and return on investment.
Metrics that quantify how audiences interact with your content, including time spent, click-through rates, page views, and user interactions.