Services/
Workflow & Processes
Improve and standardize your content workflow and approvals through more streamlined process design.
Four ways we help you get your content right.
Content Strategy
We help you set clear goals to align your strategy and vision for campaign and content marketing success.
Content Workflow
We help you create standardized and streamlined processes and workflows to increase efficiency and approvals.
Content Automation
Lead with great concepts, then we help you deploy the right tools to automate your creation & production.
Content Intelligence
We integrate real-time data tools to help you continuously decision, measure and optimize content and user experiences.
Four ways we help you get your content right.
Content Strategy
We help you set clear goals to align your strategy and vision for campaign and content marketing success.
Content Workflow
We help create standardized and streamlined processes and workflows to increase your efficiency and approvals.
Content Automation
Lead with great concepts, then we help you deploy the right tools to automate your creation & production.
Content Intelligence
We integrate real-time data tools to help you continuously decision, measure and optimize content and user experiences.
Getting your content workflow right
Most companies face numerous challenges that delay their ability to deliver content efficiently and effectively. The list includes limited visibility to existing and planned content across the enterprise, fragmented tools and asset repositories, inefficient and manual processes, data governance issues, technology integration difficulties, sub-optimal team availability and skill allocations- as well as a lack of strategic alignment on internal content priorities. We help fix that.
From messy and chaotic workflows
To a more streamlined content supply chain
A systematic approach to workflow and process optimization:
Assessing your process to identify bottlenecks
Map workflows by team, group or agency
Assign skill levels and experience across talent by content type and category
Applying governance to revision cycles to reduce time and accelerate MLR approvals
Implement more agile creation processes including agentic AI automation workflows
Enabling more cross-functional collaboration than simple handoffs from creatives to coders
Establish automated QA methods and approval notifications
Brand safe GenAI tool integration to acclerate content velocity.
Evolving your content tech stack
We also analyze and optimize your technical content ops processes and tech stack to enable more seamless workflow including:
Custom workflow integration with Workfront® Jira® Azure DevOps, Smartsheet, Rocketium® and others.
Assessment of your API-integration architecture and capacity
Identification of real-time collaboration tools and platforms with automanted notification capabilities
Role-based access control and governance
Content velocity tracking and optimization
Integration with major CMS, DAM, and PIM systems including Adobe, Sitecore, Contentful, InRiver, Aprimo and others.
Content Workflow
Quickstart Offerings
Our introductory content workflow offerings jumpstart your process without requiring extensive resources.
Workflow Workshop
This 1/2 day workshop provides a mix of process analysis and practical exercises - allowing participants to surface choke points and leave with tangible next steps for optimizing your content workflows.
It addresses common pain points in content planning, resourcing and creation while maintaining creativity and
finding new efficiency.
Workflow Strategy & Mapping
First, you see a best practice use case on workflow standardization. Then,
we guide you through a collaborative mapping of current workflow stages and identify the key pain points and bottlenecks that cause the most pain. Show us where it hurts and then we can help you develop a more streamlined solution