As the automotive industry undergoes significant changes, it's more important than ever for car owners to consider the long-term impact of their purchase. This impacts how brands acquire, message and differentiate their value as they shift to a new normal. From electric vehicles to sustainable practices, the industry is evolving rapidly and it's crucial to stay ahead of the curve, which starts with knowing your customers and their needs. By innovating your customer experience platforms and investing in taking action on customer insights, you can ensure that your customers have the best possible experience throughout the entire lifecycle of car ownership.
As the point of sale for consumers to interact with an OEM brand, dealerships need to understand their customers' needs and preferences and abandon old, outdated sales practices that turn off today's informed, educated consumer. By focusing on personalization, guided selling, and investing in service experience technology, dealerships can stay competitive in the rapidly evolving market. Don't just sell cars, build long-term relationships with your customers by delivering experiences that drive growth, efficiency, and loyalty.
Emerging technologies and changing consumer preferences are rapidly changing the role of the automotive supplier. Brands must create both engineer and end-consumer awareness, and deliver experiences across the entire product lifecycle. By embracing trends like electric vehicles, connected and autonomous technologies, shared mobility, and sustainable materials and practices, suppliers can engage their customers on the trends that matter most. Don't just be a supplier, be a partner in the industry's evolution.