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ContentOps GenStudio

Powered by           x.         GenStudio

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Where AI-assisted content & experiences are planned, created, produced and delivered faster on the world's #1 content platform -
with a proven blueprint for connecting people, process and data. 

Enabling Content at the Speed of Conversation

Customers are expecting more personalized experiences at a faster pace.  With up to 95% of content being produced today becoming perishable in just days*, feeding the content beast has marketers struggling to enable relevant content at the speed of conversation and commerce.

 

Our partners at Adobe define the content supply chain as "bringing together people, tools, and workstreams to effectively plan, create, produce, deliver, and measure content". With dozens of emerging GenAI tools, expanding channels and formats, and shorter attention spans, the supply chain needs to evolve. To get to the UpperRight, brands need to revolutionize the way they think about content now, near and next.

Personalization demands a more intelligent content supply chain than ever before

Insights

From:

Disconnected

signals

Real-time, Targeted & Curated Data Intelligence

To:

Plan

From:

Non standard,

manual briefing

Automated Intake,

Brief & Workflow

To:

Ideate

From:

Slow waterfall ideation, often in siloes by team

AI-Assisted, Agile & Collaborative Ideation

To:

Design

From:

Multiple DAMs & 

Design Tools

Unified, AI-Assisted Content Creation

To:

Produce

From:

Expanding channels, sizes, languages

Automated Create Once, Deploy Anywhere

To:

Distribute

From:

Siloed Paid, Owned & Earned Platforms

Intelligent APIs Powering Omnichannel Distribution

To:

Measure

From:

Siloed ROAS, RoE and ROI by channel

Unified Brand-to-Demand  Omnichannel Measurement

To:

Optimize

From:

Simple A/B & single channel optimization

Multi-Variate, Multi-channel Optimization

To:

Introducing GenStudio

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The right engine

The right team

The right fuel

Adobe's best-in-class applications as the backbone: Firefly, Adobe Creative Cloud, Workfront Experience Platform and Journey Analytics, architected and delivered to work together

UpperRight's ContentOps solutions, bringing best-in-class people and process design, change management, proprietary design frameworks and technonology implementation done right

UpperRight's built-in Content-to-

Commerce Intelligence that supercharges Adobe GenAI studio with real-time trending conversations and insights to power content creation and increased paths to purchase

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Get the playbook:

GenAI in Creative & Content

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