ContentOps
Enabling Personalized Content at the Speed of Conversation & Commerce
Content Teams
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Do you have the right balance of craft skills and ops people on your content and/or agency creative teams?
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Do you have a utilization model that maximizes high value skills?
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Do you have external agencies that are inefficient?
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Are you leveraging multi-faceted content and creative team members?
Content Workflow
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Is your end-to-end content development process standardized? How efficient is that standard process?
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Do you have an intake process that ensures metadata tagging of content assets at the zero phase of a campaign through to measurement?
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Does your process allow for the right balance between creative agility and approvals to ensure compliance?
Content Automation
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Do you have one or more CMS or DAM systems?
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How easily can partners access your platforms?
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- How are AI and Automation applied to reduce costs and improve efficiency?
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How easily can you manage and distribute adaptations?
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What channels are you integrated into?