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MarketingOps

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MarketingOps /ˈmärkÉ™diNG/ ops/ (n)​

your operating model for the people, process, and technology that powers all the brand's programs and campaigns, streamlining operations and focusing on marketing return on investment.

Getting the Framework Right

MarketingOps means getting a lot of things right, with your people, processes and technology being the most critical. Organizing your internal and external teams into the right roles with the right responsibilities is essential. Workflows and processes ensure quality and streamline time-to-market. And the right tech makes all those moments of truth happen.

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PEOPLE QUESTIONS

  • Do you have the right people?

  • What marketing skills do they have? 

  • Do you have the right org structure?

  • Do you have a governance model?

  • Should any talent be external?

  • How do you help people get better?

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PROCESS QUESTIONS

TECH QUESTIONS

  • Are your processes formalized?

  • Do you work waterfall or agile?

  • Are you outcomes oriented?

  • Do you have streamlined approvals?

  • Do you have proper measurement?

  • Are you integrated with other functions?

  • Does your tech map to your goals?

  • Do you have the tech you need?

  • Are you hampered by legacy tech?

  • Can your tech measure your performance?

  • Who owns the tech, marketing or IT?

  • Is your tech investment rightsized?

MarketingOps Solutions for RightNow

Advisory

MarketingOps Maturity Accelerator

Define your marketing processes maturity and path to value

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  • Assess current state

  • Define core processes to optimize

  • Determine current skills/tech maturity

  • Deliver MarketingOps Roadmap

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Execution

Marketing Workflow Optimization

Maximize productivity by optimizing marketing operations workflow

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  • Assess current marketing campaign workflows across up to 3 channels

  • Design future state multi-channel marketing workflow

  • Architect standard campaign metadata model to guide implementation

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